How to be successful on YouTube [what I learned after 2 million views]

I have always been a big fan of video as a communication tool and YouTube is an amazing platform if you use it right.

-it’s human
-it’s you, your voice, your gesture, your feelings, much more than text
-it helps you scale: if you do a talk thousands can watch it even though they’re not here or if they missed it
-live is great, your community can feel the moment without being here, we use ustream at any of our launch events and LeWeb got 250,000 unique people watch the free stream last year, with peaks at nearly 10,000 simultaneous people watching, that is 4 times the size of the physical event

We spend a lot of time here at Mashable finding the very best videos that the Internet has to offer. It’s a tough job wading though hundreds of thousands of videos, but we’re committed to finding the ones we think are truly deserving of your viewing attention.

If you don’t already have plans to see friends, family or take in the great outdoors, then this is the perfect reason to spend the weekend with your computer. So sit back, relax, and enjoy not just the best, but the best videos on YouTube ().